If you’re a business owner looking to expand your reach and increase your sales, you need to be focusing on creating more videos.
In recent years, there has been a huge increase in the number of videos that are consumed online. Facebook gets over eight billion video views a day and there are over one billion hours of YouTube videos watched every day.
These statistics alone highlight the importance of creating videos for your business. If you’re not currently posting videos, then you’re missing out on a huge amount of reach.
Consumers are turning to video content for information, shopping, and entertainment. The more videos you post, the more likely it is that a consumer will land on your website or social media channel when they are searching through the many videos online.
Despite video content being extremely beneficial for business, many brands give up on video creation altogether. It can be overwhelming trying to come up with a great video concept, let alone filming, editing, and uploading it to the right places.
Luckily, you can partner up with a video production company in West Palm Beach that will take over all of the difficult aspects of your video creation. This allows you to focus on the creative (fun) side of your videos.
One of the most confusing aspects of video marketing is knowing what types of videos to create. The type of video you use is almost as important as the video content itself.
So, what are the key types of videos that you can use in your business and when should you use them? Here is a simple breakdown of four key types of video to consider creating.
1. Product Videos
It can be difficult trying to explain what your product does and who it’s for using images and text. Video, on the other hand, is one of the easiest ways to go into detail about your products.
During your videos, one of your team members can demonstrate how to use the product so your audience can see how it works. This can significantly increase their chances of purchasing the product. In fact, over 80% of consumers purchase a product after watching a tutorial or demo video.
If you are a product-based business, you can engage your audience, especially those who are already on the fence about buying something from you.
2. Social Media Videos
There are now billions of active users on social media and this figure is only going to rise. Creating engaging videos to post on your Facebook, Instagram, Twitter, and TikTok can maximize your reach and boost brand awareness.
Social media videos can be a great way to take your audience into the next stage of your sales funnel. You can link your website on each video to take people directly to your product pages.
3. Testimonial Videos
People love hearing other people’s opinions. Often, consumers are more likely to trust the opinion of another consumer over the brand itself.
Reach out to some of your satisfied customers and ask them to write a testimonial or create a review video for one of your products. You can then post this video onto your home page, ready for people to see when they land on your website.
Having lots of great testimonials shows your brand in a positive light and highlights how great your products are. They can create a great first impression that could win over your customers and encourage them to purchase your products.
4. Internal Training Videos
Initial and ongoing training is a mandatory part of employment, but it can be difficult to keep your employees engaged during long training sessions.
Whether they’re new to the company or they’ve been with you for years, it’s important to keep your staff updated on the ins and outs of your business, and video is a great way to do this.
Creating engaging and inspiring videos for your employees can turn training days from boring to exciting. It’s important not to overwhelm your employees with endless streams of information. Instead, focus on the necessary content and include lots of images and graphics in your videos.
When your employees remain engaged with the content, they will follow the safest and smartest practices in the workplace. It also creates a positive company culture where your employees work well as a large team. This can contribute significantly to the overall success and growth of your business.
Featured image: Pixabay (raphaelsilva).
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